The Wikipedia definition of best practice is: A method or technique that has been generally accepted as superior to any alternatives, because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things. Doesn't smack of innovation, does it? I can
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Everything we do at Bravand is underpinned by research. We don’t just get the crayons out and start designing something beautiful that we think people will love. We take the time to get under the skin of a problem. We get out there and talk to people. We prototype and test and iterate.