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The client
The CORE Project is an open-source platform for students and professionals in higher education who want to explore and understand modern economics - the way it's actually practised, not the way it's traditionally been taught.
The challenge
The beauty and the complexity of this project were the same thing: the sheer variety of user groups, and how the site needed to change its role and behaviour to serve each one.
The logged-out site had three jobs to do simultaneously - welcoming back registered users, making the case to unregistered visitors, and acting as a press office for the wider world. The logged-in experience was something else entirely: resource manager, librarian and support hub for students, teachers, lecturers and academics, each with different needs and different reasons for being there.
Designing a single site that could do all of that, seamlessly, was the brief.
Our approach
Before committing to the full build, CORE gave Bravand the opportunity to prove ourselves through a scoping process — a lower-cost engagement that allowed both sides to clarify exactly what was needed and confirm the fit before the larger project began. It's an approach we'd recommend to any client commissioning a complex digital build.
From there, we mapped the user groups, designed the architecture, and built a site that could flex between its very different audiences without feeling disjointed.
"One thing that Jilly and her team offered us that no other agency did was the chance to test them out with a relatively low cost scoping process before signing them up as our confirmed web developer. Not only did this give us the opportunity to clarify exactly what we wanted from the new site, but also confirmed that Bravand was more than capable in helping us achieve it."
Luka Crnjakovic, Head of Strategy and Operations, CORE
Note: the version of the CORE website described here has since been superseded. We launched the current live iteration in September 2021 - you can read about that project here.
Building something that needs to serve very different users from the same platform?
Multi-audience UX is one of our specialisms. Get in touch with the Bravand team.
