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The client
For years, GLE - Greater London Enterprise - had delivered export and international trade services across London and the South East on behalf of the UK government, working in partnership with UKTI and the Department for International Trade. It was a well-established organisation doing important work, but operating within a defined geography and a defined government contract.
That was about to change. The leadership team saw an opportunity to do more, with more organisations, beyond London and the South East - and to build a broader product and service offer in the process. To do that, they needed a new brand. They became Newable.
The challenge
The GLE website was built around an old brand, old services and an old story. It needed a complete overhaul - but the immediate priority wasn't a full rebuild. It was to get the new Newable brand online and in front of people as quickly as possible, socialising the transition and signalling the change of direction, while the full product and service architecture was still being developed.
Our approach
We started where any good digital project should - with the audiences. Working with the Newable team, we mapped out who would be using the new site and what they needed from it: startup founders looking for funding options who needed confidence and clarity; SME directors with too much on their plate who needed to quickly understand what Newable could take off it; potential partners looking for facts and proof points; potential employees scoping out whether this was the right place for them.
That audience work shaped both the information architecture and the tone - clean, fact-led, confidence-building across every user type.
The design needed to carry a brand-new visual identity and flex around a product and service offer that was still evolving. We designed a modular system that could grow with the organisation - new services could be added, content updated, the story refined - without requiring a rebuild every time something changed.
As with our other Newable projects, Bravand took the work all the way through strategy, UX and UI design, handing over fully specced designs to Newable's in-house development team to build.
The outcome
"Bravand helped us create an online presence that was able to tell our new story beautifully. As our organisation developed and changed over time, the platform they designed was able to change with it. Modular, effective design was exactly what we needed and they excelled in delivery."
Nick Wright, Marketing & Communications Director, Newable
Launching a new brand or repositioning an existing one?
We're good at translating strategic change into digital presence - especially when the story is still being written. Get in touch with the Bravand team:
