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The client
Citibase provide serviced, shared office spaces across the UK - modern workspaces in a competitive market. They knew they needed to get out in front of their rivals, and came to Bravand via a recommendation from Newable.
The research
Knowing your true potential in a competitive marketplace requires serious research. We started by getting under the skin of Citibase's users - who they actually were, how they found Citibase, and what they needed when they got there. We then benchmarked Citibase against their key competitors, identifying gaps and opportunities.
The output: a 200-page research report covering user insights, competitor analysis, and strategic recommendations. Before we handed it over, we also ran a mystery shopper review of Citibase and their competitors, and conducted a full audit of the existing website's performance.
The design
A few months later, Citibase were ready to act on the findings. Designing a sales-optimised website required another layer of user insight work - interviewing different Citibase teams about how the website factored into their day, running workshops with centre managers, and mapping the sales funnel to identify where leads were being lost.
The result: a new layout built around membership conversion, with sales-orientated navigation, refreshed visuals, and a clean new look achieved by working with and improving Citibase's existing assets rather than starting from scratch.
Citibase had their own in-house development team, so we handed over fully specced designs via Zeplin and worked closely with their developers through to launch.
The outcome
The client team were delighted with the results - delighted enough to pay Bravand a bonus on delivery!
"Can I thank you and the team. I think you have really understood the brief and probably even more importantly, the business. The result is a website that I think is a real step forward for Citibase."
Nick Wright, Marketing & Communications Director, Citibase
Ready to make your website work harder?
If your site isn't converting the way it should, the answer is usually in the research. Talk to the Bravand team about what's possible.
