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The background
We’ve been working with Newable for many years, now. Our first project was designing an almost brochure-like corporate website site with which to launch their new name, new positioning and new structure to the world.
A few years later, and the brochure approach was no longer relevant or working for their ambitious growth plans. We needed a new “hard working” approach – a smart new structure, design and plan that maximised their website’s role as a way to convert visitors into clients.
It’s all about transactions
We looked at the three key ways that Newable helps UK businesses
- Money
- Professional support
- Workspace
And how they actually do that.
We spoke to real business owners about how they search, select and enquire about these three services
We mapped out key user journeys and wireframe prototypes that supported both those business owners that are looking for “soft” transactions (download a report, sign up to updates) versus those that wanted the “harder” ones (attend an event, apply for a loan, book a consultation)
The outcome
We then developed this into a beautiful mobile first design experience that the Newable in-house development team could take and code up with ease.
"Once again, excellent work with the Bravand Team. They continue to keep us focused on the businesses we support, whilst also delivering top notch design with moments of UI genius. Our development team is very excited at the prospect of building what they've designed."
Nick Wright, Marketing & Communications Director, Newable
Ready to make your website work harder?
We've helped Newable through three major iterations of their digital presence. Talk to the Bravand team about what the next version of yours could look like.
