Project Description

Connecting services to improve local biz

Fifty towns and cities around the UK feature on a new website, built by us, to support high street recovery. And you know how much we bloody love projects with a cause.

The Town & City Gift cards scheme, launched by Miconex, allows debit-like cards to be bought online and sent as gifts, with a value of £10-£500, redeemable across multiple outlets in the location of choice. It’s no secret that local economies have been devastated by lockdown, and 22% of the 7.6 million jobs at risk in the UK are in retail. Projects like this will go some way in helping to repair the damage, and Miconex felt it was the right time to invest in a new website to support that.

A no-frills e-commerce website just wasn’t going to cut the mustard.

We needed to connect all of the different products and actions into one system and improve not only on UX, but on back end efficiency too. The answer? An integrated API to centralised fulfilment system. 

With improvements to the Google API, we’ve delivered a better map experience for users to check participating locations and businesses. But perhaps best of all; The integrated fulfilment system has eradicated the need for printing and franking, providing automated customer email notifications, stamps and shipping information. We’ve made the process a whopping five times quicker. *insert painting nails emoji*

The number of towns, cities and businesses taking part in the scheme is already growing. With an expansion to Ireland and the USA on the cards too, we built the new platform so that it can be scaled up and scaled out whenever needed.

The result is a handsome looking, on-brand and innovative new product, which connects services and plays an integral part in Miconex’ move to improve local business. 

SERVICES USED

UX Prototyping
Design
Project Management

VISIT THE SITE

“We selected Bravand to develop the new Town and City Gift Cards website. They created a slick marketplace that we are proud of and that really shows off what we do. Bravand put a lot of thought into the user experience for customers, pointing them to a Town and City Gift Cards programme and providing inspiration for where the gift card could be spent, alongside new content.”

Colin Munro, Managing Director, Miconex