Scaling Gift Card Buying for the Corporate World

• ‍Client: Miconex
• ‍Sector: Corporate Gifting / E-Commerce / Fintech
• ‍Bravand Services: UX, System Design, Product Development, Custom Build
• ‍Project Length: 6 months

The Brief

Corporate buyers were stuck in the slow lane.

Miconex’s consumer-facing gifting platforms had already gone digital. But for business clients - who wanted to send hundreds (or thousands) of gift cards - the process still relied on manual workflows, physical cards, and limited tools.

It wasn’t scalable, it wasn’t compliant, and it definitely wasn’t slick.

The ask?

Bring corporate gifting into the digital age - without breaking what was already working.

The Approach

Start Smart. Prove It Works. Build Bigger.

We tackled the challenge in two phases: a quick-turnaround MVP to test the waters, then a full platform build once demand was proven.

Phase 1 – Proof of Concept

We built fast by leveraging what was already there:

• WooCommerce customisation
• Tiered order fees
• Digital product flows
• Custom email templates and checkout logic

We extended Miconex’s existing e-card delivery system to support store credit vouchers for corporate clients - without needing a total rebuild.

Key win?

Off-the-shelf plugins allowed duplicate codes - bad for reporting. We introduced a “campaign code” system to keep redemptions traceable and accurate.

It worked. Corporate demand was real. Time to level up.

Phase 2 – Enterprise-Ready Platform

With demand proven, Miconex handed us a full MVP scope:

• Flexible payments (card or invoice)
• KYB compliance for large orders
• Secure data handling
• Scheduled gift delivery
• Robust redemption + breakage reporting
• Support for edge cases and reissues

We kicked off with a MoSCoW scoping session to prioritise features. Then we designed the system around one core principle: don’t rebuild what already works.

The Build

One Platform, Two Missions

We kept responsibilities split:

Corporate Platform

• Order workflows
• Payment & fulfilment logic
• Corporate-level reporting

Consumer Platform

• Activation & redemption
• Customer service
• App integrations

Why?

Clean separation = better security, better scalability, and less support overhead.

Key Problems Solved

✅ Secure Activation Code Storage

High-value codes stored using custom tokenisation and secure mapping across platforms.

✅ Recipient-to-Order Traceability

Each code tracked back to the original campaign - even when reissued or replaced.

✅ Load Handling for Peak Seasons

Bulk orders now processed in batches of 50 to keep systems stable - even when gifting goes into overdrive.

UAT Highlights (a.k.a. Real-World Curveballs)

As always, user testing exposed the juicy bits:

• Full and partial order resends
• Activation code deactivation
• Individual code replacements
• Flexible campaign mapping

We handled the critical ones in sprint. The rest? Parked for future releases.

The Outcome

🚀 A secure, scalable corporate gifting platform that works for the Miconex team, their business clients, and their recipients.

🧱 Built on existing infrastructure - but with serious muscle where it matters.

📈 Ready to grow, evolve, and handle thousands of digital gifts a day.

What We Loved

This was product thinking at its best.

No fluff, no over-engineering - just smart collaboration between two teams solving real, messy problems in the right order.

Like what you see?

Whether you’ve got a scrappy MVP, an underperforming tool, or a big idea waiting to land - we’d love to help.

Let’s Talk!

Email Ross at: ross@bravand.com

Call Ross on: 07799 885 950‍