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Yeah, we know. Stop blowing your own trumpet.
But that's actually the point of this website - and this trumpet is worth blowing.
Following the responsive, headless website design and build project with the Ectopic Pregnancy Trust (the EPT), our 2022 focus shifted from design and build to comms, promotion and search engine optimisation.
The problem
Whilst branded search terms were ranking well for the EPT, non-branded terms - like, say, ectopic pregnancy - weren't performing. The EPT was sitting pretty far down the pecking order, and a necessary content review during the web redesign process hadn't helped matters in the short term. But that content review was needed. Both teams were willing to ride a temporary dip in SEO performance in order to deliver a significantly better user experience. Short term pain, long term gain.
The challenge: get the EPT as far up the rankings for "ectopic pregnancy" as possible.
What we did
We brought in SEO specialist Margaux Marshall and her team to sort things out properly. That meant a month-on-month strategy, keyword prioritisation, content optimisation, technical SEO changes and schema improvements - all coordinated by digital project manager Ashanee and copywriter Katharine, working closely with the EPT team to develop new content that gave the Google spiders something to get excited about.
The result
Four months in: ranking number six for the term "ectopic pregnancy."
Yes, we're sitting behind the NHS, Mayo Clinic and Healthline - but frankly, there's no world in which we want to outrank the NHS on a serious medical condition. What matters is that the EPT - a specialist charity - is sitting in the top results alongside some of the most authoritative health information sources on the internet.
And we're not stopping there. SEO is an ongoing process, and as the EPT's retained digital agency, position number four is very much in our sights.
Want results like these?
Whether it's UX, design, development or SEO - get in touch and tell us what's not working. Get in touch with the Bravand team.
