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Overview
Little Village is a London-based charity operating as a “baby bank,” supporting families with children under five by redistributing high-quality, pre-loved clothes, toys, and essential equipment. By connecting families who have items to donate with those in need, Little Village helps ensure every child has access to the basics they need to thrive.
The Challenge
During the COVID-19 pandemic, Little Village launched its “Merry Little Christmas” campaign to ensure that families facing hardship could still give gifts to their children.
They needed a simple, accessible digital solution that would enable supporters to donate meaningfully and at scale - while improving on previous fundraising experiences.
The Approach
Bravand designed and developed an online shop-style donation platform, transforming the act of giving into a more engaging and intuitive experience.
Supporters could “purchase” symbolic gifts - directly funding real items distributed to families. The platform integrated seamlessly with Little Village’s website and Stripe, ensuring a smooth, frictionless donation journey.
The experience resonated strongly with supporters:
“The Christmas campaign was really smooth and easy to donate – much easier than the original lockdown fundraiser… simple and effective and a great campaign.”
The Outcome
The campaign delivered immediate and meaningful impact:
- £44,000 raised in just three weeks
- Thousands of gifts delivered to children across London
- A scalable model for future digital fundraising
The scale of impact went beyond expectations:
“Little Village's "Merry Little Christmas" campaign generated enough funds for 3,000 gifts to children who otherwise have nothing. The team should be very proud - this is a true case of tech for good and life-changing.”
Jilly Cross, MD @ Bravand
Talent in Action
This project also highlights the impact of emerging talent through Bravand’s Fresh Meet programme.
Ashanee McCorkle, a Project Management Intern at the time, supported delivery across planning, client communication, and milestones - laying the foundation for a successful career as a full-time Project Manager at Bravand.
“My favourite part of the job is working with my clients, figuring out what their requirements are and the best way to achieve them.”
Ashanee McCorkle, Project Manager @ Bravand
Impact
- £44k raised for families in need
- 3,000 gifts delivered to children
- A seamless, scalable digital fundraising model
- A career launched through real-world experience
Got a digital challenge? Let’s talk.
If your organisation is dealing with messy processes, disconnected systems, or something that just isn’t working - we can help.
We’ll solve it properly.
And create meaningful, paid opportunities for young people in the process.
