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The client
Rialto is an award-winning consultancy that drives leadership and business success - helping organisations like Punch, Nationwide and Guardian Media get the most out of their people. What they do for their clients is brilliant. What their website was doing for them was considerably less so.
The challenge
Yes, it's corporate. But corporate doesn't have to mean boring - and it certainly doesn't have to mean impenetrable.
The consultancy sector has a particular affliction when it comes to content: more is more. Exhaustive detail on every page, dense copy throughout, no hierarchy, no breathing room. That might work in a proposal document. Online, it's a conversion killer.
Rialto needed a site that could carry serious, substantive content - without losing visitors before they'd had a chance to engage with it.
Our approach
The solution was a skimmer / wader / deep diver information architecture - structuring content at every level so that different users could engage at the depth they needed, without being forced through content they didn't want.
In practice, that meant building a clear content hierarchy across the whole site. The homepage gives a high-level overview of Rialto's three core offers. Each offer links through to a landing page with a little more detail. From there, users can choose to explore a specific programme in depth, or follow related insights relevant to their interest. Insight articles themselves are structured with clear headings, enabling the same skim / wade / dive behaviour on the page itself.
At every level, users can go as shallow or as deep as they want - and CTAs and related content signposts keep them moving through the site rather than hitting dead ends.
We designed and built the site on WordPress.
"Bravand succeeded in bringing us bang up to date with a new website that allows us to manage our customer user journey fully - from initial interest through to ongoing engagement and contact. We love it."
Monica Thaman, Head of Client Relations, Rialto
Got a content-heavy site that's losing people before they get to the good stuff?
Information architecture is one of our specialisms - making complex content feel effortless to navigate. Get in touch with the Bravand team.
