.svg){kind=icon}
Brotherhood, modernised
In March 2022, Bravand teamed up with The Catenian Association - a global network of Catholic laymen dedicated to building brotherhood and supporting charitable causes. Fresh market research had shown that to attract modern Catholic men, The Catenians needed a fresher, more engaging approach to their communications and digital presence. That's where we stepped in.
The project unfolded across three interconnected workstreams.
Brand refresh
We started with the brand identity - taking a deep dive into The Catenians' core values to ensure the refreshed look stayed true to their traditions while feeling genuinely contemporary. The result was a new visual identity, a whole new tone of voice, a bank of creative assets, and a suite of versatile templates that brought consistency across all their communications channels.
A new recruitment website
Next came a new recruitment website aimed at potential members. We focused on clear, engaging user experience - mapping every process flow to guide visitors smoothly through the site - and wrapped it in a modern UI that reflected the refreshed brand direction.
A 12-month social media campaign
To get the word out, we ran a full social media campaign for a year. We built a strategy around key content pillars and the right channels to reach the right audience - organic posts across X, Facebook and Instagram, blog content, and LinkedIn brought in halfway through to reach professional networks. Targeted paid campaigns across Meta ran alongside the organic programme to maximise reach.
The results
The social performance significantly exceeded expectations. On Facebook, 136 posts reached nearly 55,000 people and drove over 5,500 engagements - with new followers up 109%, profile visits up 216%, and profile reach up 1,500%. On Instagram, starting from zero, 124 posts reached 27,500 people and generated 3,263 link clicks.
Paid social delivered exceptional return on a small budget. With just £2,000 across the year, Facebook paid content generated 169,000 impressions and nearly 48,000 engagements; Instagram paid content added a further 102,000 impressions and 27,000 engagements.
What we learned
A few things stood out that shaped the strategy as the campaign progressed. Content featuring real people and personal stories consistently outperformed everything else. Short, high-impact sprints - covering the September pilgrimage and a trip to Malta, for example - drove surges in attention that broader content couldn't match. And one of the more surprising findings: a £33 ad campaign targeting women outperformed many other targeted efforts, confirming that female supporters play a meaningful role in growing the community.
Handing over with confidence
We wrapped the campaign in January 2025, passing all templates, site editing access and content decks back to the in-house team - equipped with a much stronger understanding of social media management and a consistent brand voice to carry forward independently.
Ready to modernise how your organisation shows up digitally?
We work with membership organisations and charities to build digital presences that honour their heritage while reaching new audiences. Get in touch with the Bravand team.
.png)
