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The client
Incisive Media is a London-based B2B financial media company founded in 1994, publishing titles across investment, risk, insurance and financial services - including Risk.net, Investment Week and Post Magazine. With a large in-house development team focused on their editorial titles, they needed an outside partner for projects that required a fresh perspective and dedicated resource.
Project 1: The corporate website
The first brief was simple and human: "Make us look like the cool place we are to work." The primary audience wasn't clients - it was potential talent. Incisive wanted to showcase the culture, the people and what it actually felt like to work there.
To get under the skin of it, the Bravand team was taken on a tour of the Incisive offices - floor by floor, team by team. That tour became the concept for the site: a digital walkthrough that gave visitors the same sense of the place, the energy and the people that you'd get from visiting in person.
We designed, built and deployed the site onto their servers, then handed over to their internal team to manage going forward.
Project 2: The awards platform
The more technically ambitious of the two. Incisive runs awards programmes across multiple titles - categories, submission criteria, shortlists, ceremonies, results galleries. Each one needed its own digital presence, and spinning up a bespoke site for every programme, every year, across every title wasn't sustainable.
We designed and built a flexible WordPress-based multi-site template that Incisive's in-house team could skin and deploy for any brand, any year - handling the full awards lifecycle from entries open through to results and gallery. We'd done exactly this kind of thing before at scale: we'd built a WordPress template platform for Hearst's King Features division that their team used to independently launch over 30 branded comic strip sites. The pattern works.
Once handed over, Incisive's team could run it entirely themselves. No ongoing dependency, no lock-in.
A note on how we worked
Both projects followed the same model: Bravand brought the outside perspective, the UX thinking and the design and build expertise - then handed over cleanly to Incisive's in-house resource. That's always been part of how we work. We design and build things to be given away.
Need a flexible platform your team can run independently?
We love working alongside in-house teams - bringing the outside perspective and specialist resource for the projects that need it, then handing over cleanly when the work is done.
