Validating a New Gifting Concept Through User Insight

Problem

There’s nothing out there quite like Giftpad. That always begs the question - is this a solution looking for a problem? So, the Founder needed confidence that her idea was worth pursuing and whether potential customers would “get” it, use it and keep on using it.

Solution

We canvassed a lot of people on their attitudes towards giving and receiving gifts. We can't really go into the specifics (the NDA, remember?), but there was a lot of online survey data collected and analysed that then fed into face-to-face workshops.

Process

• Wrote and ran pre-screen questionnaire
• Recruited users
• Wrote and ran face-to-face workshops
• Analysed video footage and synthesised lab report
• Delivered report to client and design / development teams