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The brief
Giftpad had built something genuinely new. When there's nothing quite like your product on the market, that's both exciting and nerve-wracking - is this a solution looking for a problem, or a real opportunity? The founder needed confidence that the concept was worth pursuing, and that real users would get it, use it and keep using it.
What we did
We ran a structured discovery and validation programme - starting with online surveys to understand attitudes towards giving and receiving gifts at scale, then moving into face-to-face workshops with recruited participants to test the concept directly.
The specific findings are covered by NDA, but the process covered:
- Writing and running a pre-screen questionnaire
- Participant recruitment
- Designing and facilitating face-to-face workshops
- Analysing video footage and synthesising findings
- Delivering a full lab report to the founder and their design and development teams
The outcome
The founder left with clear, evidence-based confidence in the concept's potential - and a detailed understanding of how real users responded to it. That's the foundation good product decisions are built on.
Testing a new product idea or concept?
We've validated everything from gifting platforms to financial products. Talk to the Bravand team about how user research can de-risk your next move.
