Keep it simple, stupid

Genisys Software is a multi-million pound software development company that works with large scale organisations on large scale digital transformation projects.

We work with them as a satellite UX and design team as and when they need us.

There is no “or” here, we have to make it look good AND work well.

There’s a running theme throughout our work with Genisys and that’s “simplifying the complex”. A majority of the systems we’re required to design have huge reach and impact to the businesses that we’re delivering them for but with audiences that range in technical ability.

Keeping it simple is a major KPI – and we love this sort of design challenge.