Back to view all work

A new online home for human rights stories

EachOther is a charity broadcaster of human rights issues. They desperately needed a new home for their cutting edge content.

UX prototyping
Project management
Information architecture
User guide / Training
User research
Web Development
Wordpress Content Management System (CMS)
April 18, 2020

EachOther provide a platform for journalists and storytellers to create connections and stimulate engagement with the human rights that protect each and every one of us. They make human rights human by amplifying personal, intimate and specific stories from the people who are making change or needing change to happen.

From a web-design perspective, the challenges within this project were three-fold:

  1. They needed a new site to truly reflect and support their new brand and name
  2. They needed a site that replicates the good they were already doing with their already established news-site, and
  3. They needed to be able to be responsive to making innovation happen on their own pages

New brand, editorial and design flexibility, content is still king.

New brand, editorial and design flexibility, content is still king. Gotcha.

First things first – insight! User botherer Ross was on the case with an initial raft of existing site tests and interviews, followed by another raft of detailed wireframe tests – coming back to the team with insights across navigation, layout, content options, and functions.

With the test results in the bag, we de-cluttered and simplified the UX, reducing their navigation from a massive 26 different tabs on the homepage to a cleaner, more user-friendly, topic-based list of content categories.

Then began the new design work. Working with the principles of the recently launched WordPress Gutenberg, we designed a new component-based page creating system. This approach armed their editorial team with a whole new publishing arsenal – taking them from their previous completely locked down handful of page templates, to a whole new world of content building blocks for articles, features, landing pages and videos – we also added new page types such as the massively engaging spotlight format such as this one on the hostile environment.

Design and build all done and tested, the real challenge raised its ugly head – the absence of people on the client team to handle migrating 1500+ pages of content! Working in true partnership with the client team, we created the best possible support structures to get them through this arduous process with minimum disruption, resulting in a beautiful new site going live on the planned launch date with all content migrated.

Visit the EachOther website.

Various EachOther website pages viewed on mobileVarious EachOther website pages viewed on mobileThe EachOther website homepage viewed on a large Mac screen

We always knew this was going to be an iterative process and we’ve new ideas and bigger ambitions to keep on innovating and developing. We’re able to do this because in Bravand, we've a team that understands, not only the intricate workings of the website but also the processes and behaviour of our business. The team has learned how our systems need to work and gets the thinking behind and beyond the work we do. He's become an additional and essential expert in the way the news site needs to work and the ethical journeys we have to travel on as a human rights journalism outlet.

Sarah Wishart
Creative Director

Other projects with this client

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.