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The client
EachOther provide a platform for journalists and storytellers to create connections and stimulate engagement with the human rights that protect each and every one of us. They make human rights human by amplifying personal, intimate and specific stories from the people who are making change or needing change to happen.
The challenge
From a web design perspective, the challenges within this project were threefold. EachOther needed a new site to truly reflect and support their new brand and name. They needed it to replicate the good they were already doing with their established news site. And they needed to be able to respond to innovation on their own pages - editorially flexible, not locked down by templates.
New brand, editorial and design flexibility, content is still king. Gotcha.
What we did
First things first - insight! User botherer Ross was on the case with an initial raft of existing site tests and interviews, followed by another raft of detailed wireframe tests - coming back to the team with insights across navigation, layout, content options, and functions.
With the test results in the bag, we de-cluttered and simplified the UX, reducing their navigation from a massive 26 different tabs on the homepage to a cleaner, more user-friendly, topic-based list of content categories.
Then began the new design work. Working with the principles of the recently launched WordPress Gutenberg, we designed a new component-based page creating system. This approach armed their editorial team with a whole new publishing arsenal - taking them from their previous completely locked down handful of page templates, to a whole new world of content building blocks for articles, features, landing pages and videos - we also added new page types such as the massively engaging spotlight format.
The migration challenge
Design and build all done and tested, the real challenge raised its ugly head - the absence of people on the client team to handle migrating 1500+ pages of content! Working in true partnership with the client team, we created the best possible support structures to get them through this arduous process with minimum disruption, resulting in a beautiful new site going live on the planned launch date with all content migrated.
"We always knew this was going to be an iterative process and we've new ideas and bigger ambitions to realise together. Bravand have been a brilliant partner - collaborative, thoughtful and genuinely invested in what we're trying to do."
Sarah Wishart, Creative Director, EachOther
Building a content-led platform that needs to give editors real flexibility?
This is exactly the kind of problem we love. Talk to the Bravand team about what you need your CMS to do.
