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The brief
ASOS and Malibu teamed up for Malibutique - a summer of free pop-up events touring the UK, combining personal styling, cocktail culture, hair and beauty, and a headline festival event in Central London. Nails Inc, Toni & Guy and the ASOS editorial team were all involved. It was a big, bold consumer campaign and it needed a digital experience to match.
The brief that landed on our desk: "Can you turn an iPhone into a cocktail shaker?".
Yes. Yes we can.
What we built
We designed and built a responsive trend board game - playable across iOS and Android - to sit at the heart of the campaign's digital activity. Users worked through a series of fashion and lifestyle questions created by the ASOS editorial team. Their answers generated a personalised result combining three things:
- A Malibu cocktail
- An ASOS outfit
- A song
To submit their entry and be in with a chance of winning tickets to the Malibutique festival in Central London, users shook their phone like a cocktail shaker - triggering the submission via the device's accelerometer and gyroscope.
Designed and built in under a month.
The results
Over 10,000 entries in the first month of the campaign being live.
Working on a campaign activation or interactive experience?
We love this kind of brief. Get in touch with the Bravand team and let's talk about what we can build together.
The team
