Launching an Interactive Trend Game for ASOS and Malibu

Bravand created a playful mobile-friendly trend board game for the ASOS × Malibu Malibutique campaign, driving engagement with fashion questions and bespoke results - achieving 10,000 entries in a month.

August 26, 2013

ASOS and Malibu teamed up for a summer of Malibutique - personal styling from ASOS and Malibu cocktails.

Bravand designed and built a quirky interactive game for desktop and mobile, to help support an extensive programme of activity, promotion, events, etc.

The game asked users a series of fashion-based questions designed by the ASOS editorial team.

When completed, each user was presented with a bespoke trend board showcasing products from that season, as well as the opportunity to enter a competition.

Designed and built in under a month, the campaign got over 10,000 entries in about a month of being live.