.svg){kind=icon}
The client
Peter James is a UK No.1 bestselling author, best known for his Detective Superintendent Roy Grace series - nineteen novels set in Brighton & Hove, two TV series starring John Simm, and a fanbase that spans decades.
Rewind to 2013
The ninth Roy Grace novel, Dead Man's Time, was about to be published. No TV series yet. But publisher Pan Macmillan had an idea for something genuinely new: a content-rich interactive online map of Brighton, designed to draw readers deeper into the world of the books and connect the city's real locations with the fictional crimes committed across them.
Bravand was brought in to build it.
What we built
The site launched alongside Dead Man's Time and gave users two ways to experience Brighton through the lens of Roy Grace. Out in the city, themed walking routes - Brighton Landmarks, Crime Scenes and more - could be followed using GPS on mobile, turning a visit to Brighton into an immersive tour of James' fictional world. At home, users could explore the same map remotely, unlocking exclusive extracts, video and audio content as they navigated the city digitally.
The whole thing was built around Google Maps integration - which nobody thinks twice about now, but in 2013 was still genuinely new territory for a publisher campaign.
"The Brighton map was created as a new gateway into Peter James' Roy Grace series. We are working hand-in-glove with VisitBrighton, who provided the factual local detail and are helping us to find new Peter James readers so that we can build a direct relationship with them and develop insights and profiling data."
Lee Dibble, Marketing and Communities Director, Pan Macmillan
Got a creative campaign that needs an equally creative digital home?
We love a brief that pushes into new territory. Get in touch with the Bravand team.
The team
