Back to view all work

Invictus Games website for brand content partnership

Nope, not that fantastic international multi-sport event. More like "America's next top model for athletes"...

Information architecture
Project management
Web Development
October 20, 2022

OK - firstly, just to be clear, if you hadn't picked up on this already - this is not the Invictus Games founded by Harry in 2014.

Those Invictus Games do some bloody fantastic work using the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for wounded, injured and sick Servicemen and women. To learn a bit more, click here to visit the Invictus Games Foundation website.

Now that we've got that cleared up, our project was a branded content partnership between Men's Health magazine and Paco Rabanne's Invictus fragrance.

We created a website to support the partnership, with different phases in-line with the online TV competition, including showcase of competitors, online voting and data collection.

The Invictus Games website homepage viewed on mobile and desktop
No items found.

Other projects with this client

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.