Expression of Interest - Design Partner
Sheffield
is already
a city of
culture.
Bravand and Fresh Meet CIC are applying to be the Design & Branding Partner for Sheffield's City of Culture 2029 campaign.
Our Response
Five criteria.
Five answers.
Experience with existing brand frameworks
Our standout project: White Ribbon Day 2024 - a national campaign identity built on an established brand, rolled out across social, OOH, apparel and schools with audience-specific variants. Nationally distributed. Publicly credited. We also built the bold, brand-compliant UCL Culture digital platform working alongside UCL's own agency - ambitious design that played by the rules.
Creative approach
Sheffield Inspires has a distinctive visual language - bold, grassroots, proudly not-corporate. We'd work within that spirit, not around it: messaging hierarchy first, then a visual treatment that amplifies what's already there. The CoC moment calls for something confident and declarative. Sheffield doesn't need to audition. It needs to say so.
Availability
We are available immediately. First asset round by 22 June. All remaining deliverables by 13 July. Campaign-ready ahead of the 30 June launch. We've built campaigns under tighter timelines than this - including a full product launch content programme for Jump delivered across three months.
Sheffield Inspires familiarity
We know the brand well because we live here. Ross is a UTC Sheffield Olympic Legacy Park governor and Sheffield Chamber of Commerce council member. We work across the city's cultural and civic community daily. We understand what it means for creative work to feel authentically Sheffield - not imposed upon it.
Budget
Full scope - creative direction, messaging, social assets in all formats, partner templates, OOH artwork: £6,500–£8,500 + VAT. Open to a phased or reduced scope if budget is constrained. We'd rather find a way in than price ourselves out.
Portfolio
The work
that proves it.
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Campaign Identity · Social · OOH · Schools
White Ribbon
Day 2024
A national campaign identity built on an established brand. We created a modular visual system - adult, secondary and primary variants - that non-designers could apply independently. Bold enough to wear. Sensitive enough for a classroom. Nationally distributed, publicly credited. This is closest to what this brief asks for.
Read the case study ↗
Education · Culture · Digital Platform
UCL Culture
Digital Presence
A full-service engagement for UCL Culture - stakeholder workshops, user labs, creative design and Drupal build, in partnership with UCL's own branding agency. The result was award-winning and completely unlike anything UCL had done before, whilst fully compliant with brand and system guidelines. Exactly the kind of ambitious-design-within-rules challenge this brief presents.
Read the case study ↗
Campaign · Content · Social · Video · Fast turnaround
Jump Product
Launch
Jump needed to launch a suite of new features fast, with a gap in their marketing team. We came in, got up to speed quickly, and delivered a full campaign: Q&A video series, launch edits, social graphics and posts, email campaigns to clients and prospects, opinion pieces, webinar assets and templated feature sheets - all handed over ready to use. A proof point for our ability to move fast and make noise in a short window.
Read the case study ↗
