Expression of Interest — Design Partner
Bravand and Fresh Meet CIC are applying to be the Design & Branding Partner for Sheffield's City of Culture 2029 campaign.
Our Response
Our most directly relevant project: White Ribbon Day 2024. A national campaign identity built on an established brand, extended across social, OOH, apparel and schools. We delivered a modular visual system non-designers could apply independently — with audience-specific variants that stayed coherent throughout. Nationally distributed. Publicly credited.
Sheffield Inspires has a distinctive visual language — bold, grassroots, proudly not-corporate. We'd work within that spirit, not around it: developing a clear messaging hierarchy first, then a visual treatment that amplifies what's already there. The CoC moment calls for something confident and declarative. Sheffield doesn't need to audition. It needs to say so.
We are available immediately and can commit to delivering the first asset round by 22 June and all remaining deliverables by 13 July — ahead of the 30 June campaign launch. We've built campaigns under tighter timelines than this.
We know the brand well because we live here. Ross is a UTC Sheffield Olympic Legacy Park governor and Sheffield Chamber of Commerce council member. We work across the city's cultural and civic community. We understand what it means for creative work to feel authentically Sheffield — not imposed upon it.
Full scope — creative direction, messaging framework, social assets in all formats, partner templates, OOH artwork: £6,500–£8,500 + VAT. We're open to a phased or reduced scope if budget is constrained.
Portfolio
Campaign Identity · Social · OOH · Schools
A national campaign identity built on an existing brand. We created a modular visual system — with variants for adults, secondary schools and primary schools — that non-designers could apply independently. Bold enough to wear. Sensitive enough for a classroom. Nationally distributed, publicly credited. This is what this brief asks for.
Read the case study ↗Social Value · Sheffield · Fresh Meet CIC
Fresh Meet CIC is Bravand's social enterprise arm. We place young people — including those who are NEET, care experienced or from underserved backgrounds — into 100-hour paid digital internships on real commercial projects. If we deliver this campaign, Sheffield interns will help build it. Alfie Bradley, a UTC Sheffield student, designed the White Ribbon primary school sub-brand. That's the kind of story this campaign should be telling about itself.
Fresh Meet CIC ↗How We'd Work
Weeks 1–2
Spend time with Sheffield Inspires and the Culture Sheffield team. Map messaging hierarchy — headline lines, secondary themes, tone of voice, calls to action. Define creative direction in a brief that all visual work flows from.
Weeks 2–3 → 22 June
Two creative directions presented before refinement. Full suite of social assets in all formats, OOH artwork for digital and physical placements, and partner co-branded templates. All built to be used by non-designers.
Weeks 4–5 → 13 July
Everything packaged into a partner toolkit: ready-to-use JPG/PNG assets, editable templates, usage guide. All OOH specs delivered for Bauer/JCDecaux and Jack Arts/Build Hollywood. Campaign-ready ahead of 30 June launch.
Fresh Meet CIC
Bravand is the commercial engine for Fresh Meet CIC — a social enterprise that places young people furthest from the labour market into paid digital internships on real commercial projects. Every brief we win funds that work.
If we deliver this campaign, emerging Sheffield talent delivers it with us.
Budget
All figures are indicative. We're happy to flex the package if budget is constrained — we'd rather find a way to make this work than price ourselves out of a project we genuinely want to deliver.
| Scope Item | Indicative Cost |
|---|---|
| Creative direction, messaging framework & brand system development | £2,500–£3,500 |
| Social media asset suite — all formats (4:5, 1:1, 9:16, 16:9), all variants | £1,500–£2,000 |
| Partner co-branded templates & usage toolkit | £1,000–£1,500 |
| OOH & advertising artwork — digital (Bauer/JCDecaux) + physical (Jack Arts/Build Hollywood) | £800–£1,200 |
| Total (+ VAT) | £5,800–£8,200 |
Figures exclude VAT. All deliverables included. We can scope down if required.
"The reason we went out to an agency rather than redeveloping this in house is because we wanted designs that we could never have come up with ourselves… we would never have come up with this. Spot on."
Ceri Sunu — EDUCATE Programme Marketing Lead, UCL
Get in touch
We're not asking for a commitment today. We're asking if there's something worth exploring — and happy to shape something around what works for you.
Send EOI Response ↗Contact
Ross Musgrove — Director, Bravand
Co-Founder, Fresh Meet CIC
Phone
Web
Submission deadline
Wednesday 3 June, 9:00am