We don’t just get the crayons out and start designing something beautiful that we think people will love. We take the time to get under the skin of a problem. We get out there and talk to people. We prototype and test and iterate. That’s the secret to creating something that meets the requirements of a business and the needs of users. It also means you don’t have to waste money fixing issues that could’ve been avoided.
I (Ross Musgrove) head up all of Bravand’s market and user research, so thought I’d share my top tips so you can get started with your own research.
Simply put, organisations that do good research perform better than those that don’t. Many businesses fail due to poor/no research.
Understanding your market gives you a competitive advantage:
Size. Is it growing/shrinking, future trends/forecasts.
Users. Who are these people? What are their needs? How do they view us/our competitors?
Knowledge is power.
Right now! Seriously – you have no excuses, get on and do this. Now’s as good a time as any to capture someone’s attention.
- Be flexible – this needs to be on the user’s terms.
- Remember – this will never be as important to anyone else as it is to you. Be patient. It can feel like herding cats at times.
- Give yourself enough time.
This process can really drain you. And don’t do all of the data collection and then start analysing. It’s a mammoth task. Stay agile. Review your data frequently. Just don’t jump to any conclusions…
If you’ve got a burning question, a story to share or want to talk about how we can help you, drop me a line at firstname.lastname@example.org.