For years I have considered this tiny little company as beautifully different. Part of that difference was the ever-present intent to run a team that champions
equal rights and opportunities for all.
And we’ve done okay – for a (growing) team of 9. We have strong female representation, we have both team members and clients from the LGBTQ+ community, we have a neuro-diverse talent pool. We do what we can to get out there and support charities with pro bono work, and we go to schools and colleges to help educate about digital as a career.
All very worthy and all very important things to do. But I’m all too aware that it’s not enough. I accept that whilst unintentional, if you look at the Team Bravand members currently working on paid projects, we are failing to be the diverse collective we need to be. We have no black freelancers sending us invoices at the moment.
Don’t get me wrong, we have many talented black people on our radar and we are bringing them in across projects that are currently at pitch/proposal stage, but none that we are currently paying.
This is a problem – I accept and acknowledge that. I also accept that this is not just a problem for Bravand, but an industry-wide issue that Founders and CEOs, like me, need to accept as unacceptable, pledge to take action against, and to be accountable later down the line in terms of delivering against those pledges.
I’ve consulted, I’ve read, I’ve reached out to experts who specialise in this area and booked sessions in with them – and last week I attended a marvellous session with MEFA (from which I am ruthlessly stealing this approach from the panel).
I see both mine and Team Bravand’s contribution to change requiring two things – time and money. I once thought it was mainly money, but last week’s seminar reminded me that time is just as important and valuable, if not more – JUST donating money does not solve the issue.
So here’s my commitment to change – a first draft towards an ever-evolving intent to make things better.
A more than feasible and achievable set of pledges that I don’t see as too much hard work if I’m honest. This is not changing the core of what we do or how we do it, it’s just a matter of us doing it better and more inclusively.
What’s more, I have every belief that we as a business will benefit from these initiatives just as much as the people we will soon be meeting and working with, if not more. This is exciting, and I look forward to reporting back on our progress, which I will do in six months time.
Finally – this is not a letter bomb that I am putting in the room for other people to read and accept – it’s a conversation. If anyone has views, feedback, criticism, discussion, or comment, please feel free to comment here or email me at email@example.com and we can start a discussion.
All the best, JC