The importance of being a scoper…
Last week we were asked by a pitch client why we apply such a high amount of time and importance on scoping for design and build projects. Whether you’re building an app, website, widgets, or video, here are our top 5 reasons why we love a good scope:
1) Client peace of mind – a defined scope should detail exactly what is going to be built and how, containing a functional spec, technical spec, and look and feel. On top of this, the scoping process should be a consultative one, including review processes and amends factored in so the client team and other stakeholders can question, discuss and amend as required. This ultimately prevents nasty surprises later on (server specs, etc) and ensures the client team knows exactly what they’re getting.
2) Timelines – if a project has a set delivery date then scoping is absolutely essential to meet this. Not only does it reveal whether the timeline is possible but can also present solutions such as phased or agile development programmes to avoid any real risk to any set in stone deadlines.
3) Budget – we’ve all heard the “how long is a piece of string?” argument when asking for or presenting costs. A good scope, worked out in partnership by both design and technical teams; reviewed and agreed by all, should eliminate ambiguity completely and protect both parties when it comes to budget.
4) Creative direction – getting a creative look and feel reviewed and locked down as part of the scoping process can be an absolute lifesaver in terms of time and budget protection later down the line. As part of this, ensuring senior / board level stakeholders review creative at this stage is massively beneficial as they are likely to have a view from the top.
5) A good working relationship – should one or more of the elements above go wrong, the working partnership between agency and client can be put at risk. From a client perspective, not knowing what you’re getting almost always leads to being unhappy with what you get. From an agency perspective, not putting a high enough importance on scoping and review of scope can ultimately put your project and your business at risk.